Skinimalism emphasizes being yourself and not hiding the features that make you, you. The trend aims to normalize what many people might consider negative features, ie. blemishes, beauty marks, dark circles, and more.
In-store retail events are an excellent way to build community around your business, engage with customers, and generate revenue. In fact, according to the Event Marketing Institute, 87% of consumers claim to purchase a brand’s products after having attended one of their in-store events.